Digital Marketing Specialist

Department: Marketing
Location: United Arab Emirates (Dubai)
Status: Full time contract

JOB PURPOSE

The Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns that drive brand awareness, website traffic, and lead generation.

KEY ACCOUNTABILITIES

  • Fuel lead generation and nurture campaigns through marketing automation, maximizing efficiency and driving ROI.
  • Develops and executes digital marketing campaigns that align with the company’s marketing goals.
  • Research and analyze digital marketing trends and best practices.
  • Manages and optimizes SEO campaigns to improve website rankings and lead generation.
  • Creates and manages PPC (Pay Per Click) campaigns to drive website traffic and lead generation.
  • Develops and manages social media marketing campaigns to engage with target audiences. Monitor and respond to social media mention of the company.
  • Create and manage email marketing campaigns to nurture leads and generate sales.
  • Track and report on the performance of digital marketing campaigns and make suggestions for improvements and actions.
  • Works with other marketing team members to develop and implement digital marketing strategies.
  • Works closely with external content management agencies ensuring timely completion of agreed deliverables in line with the approved calendar / schedule.
  • Working closely with internal teams, proposes (including budgeting) and executes the approved marketing calendar.
  • Works with the Finance team to keep track of marketing spend and highlights concerns, if any.
  • Proactively works with the Procurement team in the vendor selection & vendor rating process.
  • Manages the PR, PO and GRN process for Marketing for activities handled.
  • Stays current on marketing tools and trends and makes appropriate recommendations to the Line Manager.

QUALIFICATION & SKILLS

  • Bachelor’s degree in marketing, business administration, or a related field
  • Google certified
  • 3+ years of experience in the digital marketing field
  • Strong understanding of digital marketing channels, B2B lead generation and best practices
  • Experience with SEO, PPC, social media marketing, and email marketing
  • Excellent analytical and problem-solving skills
  • Ability to work independently and as part of a team
  • Excellent written and verbal communication skills
  • Excellent interpersonal skills
  • Ability to create professional presentations

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